27/02/2017

Growing importance of Digital Marketing Jobs and Course details

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Latest Trend in the marketing field and one of the fastest growing sectors of Business – Digital Marketing. In recent years marketing is shifting from the old tradition to the digital era, Each and every business is now on the digital platform and the digital Marketing jobs is one of the most preferable career in recent years. Details of career in Digital Marketing, different types like Social Media Marketing, content marketing etc and course details are explained below. Candidates those who are willing to accept the challenge of the fastest changing trends can choose Career in Digital Marketing.
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Details of Digital Marketing jobs / Course

Some of the main jobs in the field of Digital Marketing that gives you a good Salary as well as a good career are like, Digital Marketing manager, Content Marketing Manager, Content Writers, Inbound Marketing Manager, Social Media Marketing Specialists, copy Writers, Conversion rate Optimizer, SEO Executives, Search Engine Marketers etc. Candidates can enrol for Digital Marketing courses online and there are lot of Digital Marketing institutes which gives you in class coaching also. Digital Marketing Course Fees in India is around 30k – 50k, and even there are institutes which provides you with latest free software and study materials.

History and Growth of Digital Marketing jobs

Marketing – “The word that changed the scenario of corporate world”. Marketing was early started before the 15th century, the marketing techniques involved in this period was trademarks / town criers / Sign Boards. At the 18th century the print media of advertisement came into existence, Radio advertising was started in the period between 1950s – 1970s, these was the early stages of marketing and then started the most popular advertising in the form of Television ads as it is one of the huge success of advertising techniques. At present the most preferable advertising is in the Digital Medias and it is providing Lot of Jobs every year. The main reason for the success of digital Marketing is that it is less expensive compared to other forms of advertising and most effective than any other form of advertising.

Steps to take care of before choosing a Digital Marketing Course / Institute

a) Make sure you get basic details of Digital marketing from YouTube / Google and you understand which type of digital marketing that you will be able to handle because you cannot success in this filed by just following the methods you learn at your Digital Marketing Institutes. You should be able to implement new ideas for yourself to be successful in this field.

b) Take a demo session online / Offline regarding the subjects / services offered in that institute. There are lot of Digital Marketing institutes which takes a huge amount of fees and just make you interview ready and not job ready. They can give placement help and by just getting a job without sufficient knowledge of the jobs is nothing but waste of time.

c) Make sure the institute is updated with the latest changes in the digital marketing Field. There are institutes which teaches you the old techniques and that won’t help you as the techniques of Digital marketing changes very soon.

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Ten Different types of Digital Marketing

The various types of digital marketing are,
a) Search engine Optimisation
b) Pay per click advertising
c) Email Marketing
d) Social Media Marketing
e) Content Marketing
f) Affiliate Marketing
g) Viral Marketing
h) Mobile Marketing
i) Web analytics
j) Influence marketing

Candidates those who are looking for a career in Digital marketing should have to willingness to study and experiment new ideas and Techniques. It’s easy to get Digital Marketing jobs by just making a course. Make sure you join a very good institute and get good knowledge about it. Even by getting a good knowledge of all the factors of digital marketing you can even start your own self employment or even you can work as a freelancer and earn a good income.

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